Digital Marketing / Promoting / Online Marketing are one of the most used terms of the profession today. However, it is sadly just a couple of jargon for most of individuals who hear it and then use it to convey their travel. What exactly is digital marketing and what part of it is essential for today’s business specific person? We’re here to break it down in which you in the simplest words possible.

Online Marketing is solely marketing of your products or services onto digital platforms so as to store onto your loyal consumers as well as increase easy reach to new potential target audience rather quickly.

That is it. That is what Online marketing must be. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is yes. Digital / Internet marketing is often a wider concept along with social media marketing in the sense that, all user generated content platforms are available digitally i.e. online. However, there are other platforms that get into digital marketing rather than social media marketing.

What are the concepts and platforms of digital advertising?

The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine marketing.

Search Engine Marketing is marketing of one’s product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.

Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Search-engine. Search Engine Optimization is a means of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. It is a way to get higher rankings associated with search results inside the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every website owner as it aids you stand out among the sea of websites we see recently.

Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it in order to products that possess a B2C segment.

There is a remarkable concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple nights. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy to them so as to keep reminding them with regards to their visit to price of running.

This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.

However, for a great digital / Web marketing experience, a campaign needs to be developed using all the above mentioned codecs.

Power Marketing Group Consultants Sydney – Strategy Social Internet & Content

304 George St, Sydney NSW 2000, Australia

+61 422 967 771

https://goo.gl/maps/5BzgZ9gPdGng6pRa8

Posted on:
April 25, 2019